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For New York fans, this was more than a playoff run. It was years of heartbreak, false hope, bad seasons, “maybe next year” conversations, and finally, the payoff everyone had been waiting for.
Throughout the playoffs and Finals, Rabid Fans was creating content in real time - topical, immediate, original, and built around the emotion of the moment.
As the Knicks kept winning, Rabid Fans kept dropping more and more content.
Pete hit the streets. Fans called into Rabid 911. Late-night rants turned into rallying cries. Watch party moments became full-on fan celebrations. The content was dropping within minutes and hours of games, giving Rabid Fans a new way to be part of the conversation while it was happening.
One of our favorite comments we saw more than once during the run was:
“I’m not a sports fan, but now I am… and I love the Knicks.”
That’s the mission. Rabid Fans was always built to be different - something diehards would love, but casuals and even non-fans could connect with.
This playoff run proved that original characters, real fandom, comedy, and sports storytelling can come together in a way that feels immediate, emotional, and unlike anything else in the space.
Our Favorite Posts From the Knicks Championship Run
Pete Hits the Streets
After the Knicks became champions, Pete did what Pete had to do - he hit the streets.
@rabidfans Knicks Win NBA Championship!!!!!! LET’S GO!!!!!!!!! #knicks #nba #rabidfans #celebration #newyorkknicks @New York Knicks @NBA @VICTORYROAD+
Rabid 911: Knicks Fan Needs Help for Game 5
One of the breakout formats from the run was Rabid 911, where fans bring their sports emergencies directly to Pete. And when a Knicks fan was facing the nightmare scenario of missing Game 5 because of a camping trip, Pete had to step in.
Pete’s Late-Night Knicks Rant
Some moments do not need polish. They need urgency.
Pete’s late-night Knicks rant captured the raw emotion of the fanbase in real time — the nerves, the confidence, the chaos, and the belief that this team was different.
@rabidfans Pete can’t sleep after the Knicks take a 2 - 0 lead in the ECF! #knicks #nbaplayoffs #cavs #nba #joshhart
Pete Fires Up the MSG Watch Party
Few things capture New York energy like Knicks fans believing again. Pete brought that same energy to the MSG watch party in true Rabid Fans fashion.
@rabidfans LET’S GO KNICKS!!! #knicks #nba #nbafinals #newyorkknicks #rabidfans
Pete Reacts to Trump Showing Up to Game 3
Game 3 already had enough pressure.
Then Trump showed up.
For Pete, it was the perfect storm of New York sports chaos - the NBA Finals, Madison Square Garden, a nervous Knicks fanbase, celebrities everywhere, and then a sitting president walking into the building like the plot needed one more twist.
Rabid Fans reacted the only way it knows how: fast, loud, and completely unfiltered.
Because when the Knicks are in the Finals, everything becomes part of the story.
Even politics.
@rabidfans Stay focused New York! Let’s Go Knicks!! #knicks #nba #nbafinals #newyorkcity #newyorknicks
Pete Edits a Special Short Film After Game 4
After Game 4, Pete did what any true Rabid Fan would do - he turned the defining moment into cinema.
Inspired by OG Anunoby’s final play, Pete cut together a special short film that captured the drama, emotion, and movie-like energy of the Knicks’ championship run.
Because sometimes a basketball game does not feel like a game.
Sometimes it feels like the final scene of a movie.
@rabidfans What a NIGHT! Pete Seratti decided to cut a mini doc! Enjoy the defining play of the greatest comeback in @NBA finals history by OG Anunob... See more
Pete Asks: Is a Knicks NBA Title Written in the Stars?
Before the Knicks became champions, Pete was already wondering if this run had something bigger behind it.
Was it luck? Destiny? Basketball gods finally paying New York back with interest?
Whatever it was, Pete believed this team had a different kind of energy - the kind Knicks fans had been waiting decades to feel again.
@rabidfans Is a Knicks championship written in the stars? You know who we got!! Knicks in 6! #knicks #nbafinals #spurs #animation #newyorkcity
We Interviewed Knicks Rabid Fan Gary Vee
Before the Knicks finished the job, Rabid Fans sat down with Gary Vee — entrepreneur, creator, collector, and one of the most passionate Knicks fans out there.
Gary joined Pete to talk AI, VeeFriends, sports collectibles, and the future of fandom. But of course, we had to ask the real question: if Gary could only choose one, would he take a Knicks championship or a Jets Super Bowl?
For a true New York sports fan, that is basically emotional torture.
What This Run Proved for Rabid Fans
This playoff run showed us something important.
Rabid Fans can live in the moment.
The series started as an animated sports comedy built around original characters, but fast-turn content has opened up a new dimension of what the brand can become. It gives Rabid Fans the ability to react to sports in real time while still staying character-driven, funny, and original.
That combination is powerful.
The Knicks showed us that greatness does not always have to look the same.
Rabid Fans is proving the same thing in sports media.
We recently won the Webby Award and the People’s Voice Award for Best Creator in Sports, but this still feels like the beginning.
For more Rabid Fans content, follow @rabidfans on Instagram, TikTok, and YouTube.
Go Knicks! Stay Rabid!
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